Who am I?
- I'm an award-winning, ux writer, content editor and creative copywriter specialising in retail, educational and financial copywriting. I've worked on both the client and agency sides, including DDB and McCann Erickson through to Deakin University and ANZ.
- I've developed branding strategy for ANZ, creating and evolving the tone of voice writing guide for their digital assets. While through advertising agencies (and client-side in-house), I've produced copy for many famous global brands (below). I've written in many voices for TVC, radio, social and print - from branding through to activation.
- I'm a poet: I've been included in two Best Australian Poems anthologies by Black Inc books; a finalist in Australia's most prestigious and richest poetry prize - The Newscastle Poetry Prize, and have a debut, forthcoming collection of poetry out through 5 Island Press (University of Melbourne), October, 2019.